FAQs - Color Consultation
How does color consultation work?
Color consultation can be provided remotely via email and conference calls or on site. In some cases we do both.
Typically, our clients usually provide us with illustrations and documentation as needed for the project. Pantone colors, RGB codes, or other color systems that apply to your project can be used for the work.
Once we have all the necessary information, we develop some preliminary solutions. During this process, we stay in touch with you. Your feedback keeps the project moving forward. After the creative process and dialogue, we submit our specifications.
How much time is needed for a color project?
This depends on the scope of the project. For example: How many colors or color combinations are required for the project? Do you need color specifications and documentation? Do you need statistics or research about the colors specified for your project? Do you need illustrations of the color specifications for your design? Do you need on-site services?
The length of the project can range from one week to one month or longer. It depends on the scope of the project, and the color design development process. In some cases, the first phase is provided remotely via email, web conferencing, and other communications. The following phases may continue remotely or on site, working with your team. For example, we work with your designers, chemical or industrial engineers, or other professionals in your organization.
About the minimum time needed:
We take the responsibility of your project seriously and do a professional job. Simplifying color doesn't lead to well-informed solutions. Therefore, there are no easy answers that apply to all color challenges.
What do you give me at the end of the project?
(What are the deliverables?)
Typically we provide specifications for the colors and supporting documentation for the rationale underlying the color specifications. If the project requires statistics, we can provide demographic data for the targeted audience. Illustrations, slide shows and other documentation can be provided if required by a client.
How much does it cost?
Our fees are competitive and similar to other design professionals. We usually submit a proposal with a lump sum fee. In other situations an hourly fee works best.
How do I find out if this would work for me?
Please contact us and tell us about your color project. We'd like to hear about how you're working with color and if you need solutions or suggestions for any part of the process.
After we hear from you, we'll review the information you've provided and any supporting materials. Next, we submit a proposal for services. This is an important step because it clarifies the scope of the project. Once this is approved, we begin the work.
Do You Need a Color Consultant?
Check this article about some common color challenges:
What does a color consultant do?
It may point the way to a solution within your organization or it may help you decide if you would benefit from consultation with a color professional.
A checklist of questions to help with choosing the best color(s):
Here's a list that may point the way to a solution within your organization or it may help you decide if you would benefit from consultation with a color professional who can solve any or all of these color challenges. You may even spot an issue that is not on this list.
Who is my targeted audience?
What colors should I avoid? Why?
What do I want the identity of ___(my brand, my business, the product, the advertising piece, etc.)____to communicate to my clients?
Are there certain colors that best represent ___(my brand, my business, the product, the advertising piece, etc.)___?
Could I benefit from a "visionary" color or should I focus on a fresh look with a color with a good track record (in my industry sector)?
Is one color or two colors best? If two colors, what is the relationship between the colors?
Should I use the same color on everything? (For example, on a logo, website, signage, etc.) Or should I use different colors or a variation of one color?
How does the color or color combination affect the eye? Is there a visual tug of war? Is the color so comforting that it's dull? Or is the color so bold and bright that it can be irritating?