Demographic Research About Color
Color data and statistics makes choosing the right color more reliable and easier. Objective market research is available from Colorcom’s database with input from over 200,000 people globally.
There is no "one color fits all" solution for success.
We make color work for you
We'll help you choose colors that communicate the right message to the right audience. Nothing can be left to chance. And this is how research from Colorcom’s Global Color database can help. You'll be confident that you're in touch with consumer color preferences.
About color symbolism
The symbolism of a color differs between men and women and between teenagers and adults. There are also geographic differences.
Consequently, demographic differences define the consumer’s perceptions of colors. These are critical for all color strategies for visual communication, be it a product, a logo, a website, or any other visual image.
Explore more: "Why Color Matters"
About our research & data
Substantive data from the Global Color Survey provides the answers. We've been gathering data from over 200,000 people worldwide since 1997. The current "Global Color Survey" database is a compilation of demographic information about color symbolism and color preferences. As such, it has become the first database of its kind.
Note: Detailed information about the database can be found at the Demographic Research about Color.
Global Statistics about Color
Colorcom's "Global Color Database" consists of input from over 200,000 people worldwide. The demographic information is based on nationality, gender, and age with respect to color associations and color preferences. As such, it has become the first database of its kind.
Demographic data is available for a fee based on the data you request. This can be based on either of the following:
1. Symbolism / Meanings of Colors
Information about the best colors for the message you want to communicate, such as "dependable"
For example, if you want to know which colors are associated with "dependable" by males in North America, we search the database and provide you with the answers. (Note: Other demographic information can be added to the search parameters- for example, a more specific search may be done for all the colors that Canadian males, ages 25-34, associate with "powerful.")
2. A Specific Color
Information about any color, such as "red."
For example, if you want information regarding how females in the United States perceive "red", we can provide the answers. (To date, we have input from over 75,000 American women.) We can compile statistics on as many colors as you require.
We also offer additional research and analytical documentation as requested for any project.
Here's a list of the parameters:
Gender: Male or Female
Any age group you request
For example, we can provide age groupings of data such as 12-17, 18-24, 25-34, 35-44, 45-54, 55-64, 65-74 – or any age grouping for your purposes
Favorite Color, Least Favorite Color, Happy, Pure, Good Luck, Good-Tasting, Dignity, High Technology, Sexiness, Mourning, Expensive, Inexpensive, Powerful, Dependable, High Quality, Nausea, Deity, Bad Luck
Any basic color, such as blue, dark blue, light blue
Country or Geographic Region
Country - Any country in the world
Latin America and the Caribbean
Asia / Asian Pacific Rim
Oceania / Southwestern Pacific
Examples of clients’ requests
- We’re developing colors for an anti-depressant medication targeting males ages 25-45 in North America. Which colors communicate powerful and happy?
- What are the favorite colors of women ages 20-50 all over the world? We’re working on a line of computer accessories and want to select the best 3 colors.
- I’d like to know more about the symbolism of “ lime green” by age, gender and region. Do people like this color or is it too risky?
- We’re involved in a color trademark dispute regarding the color yellow. What does this color symbolize to men and women of all ages from all over the world?
The Global Color Survey
See the Global Color Survey at work now.
It's gathering data in real time about what color means to different people.