Color professor Jill Morton offers a series of seminars and custom workshops for creating a color impact in your business and in your life. Topics may cover any aspect of color—from design theory to color psychology and marketing.

Do you need a seminar to address your industry or specific needs? If so, we'll customize a seminar for your audience. If you prefer a light-hearted approach to color or a one-hour keynote speech, these are also available. A brief description of topics is provided below.

Color Logic

• Color Symbolism and Trends
  The "timeless and timely" meanings of colors
  Predicting trends and knowing how to use them
  
  
• Color and Marketing
  The powerful and persuasive force of color in marketing and brand identity
  
  
• Visual Effects of Color
  How colors create high or low visibility, relax or irritate the eyes
  
  
• Physiological Effects of Color
  How colors affect our moods, concentration, appetite and other aspects of our physical being.
  
  
• Color Harmony and Design Concepts
  Formulas for color harmony and successful design
  This topic can be customized for specific design areas such as architecture or interior design
  
  
• Color Demographics and Personal Preference
  The effects of age, gender, nationality, religion, and other factors on color perceptions

Note: Colorful slides are used throughout the seminar.

Color Matters

Here are some informal topics that will entertain any audience:

• Getting in touch with your inner color
  What colors say about your personality
  How to use your favorite colors for your benefit
  
  
• How colors evoke emotional reactions
  Love ‘em and hate ‘em colors
  Forbidden colors --- colors to avoid

• The Top Ten Color Trends
  How to predict future trends
  Color trends to avoid
  
  
• Intuitive Color Design
  Creating visual pleasure
  Easy guidelines for color harmony
  
  

Note: Colorful slides are used throughout the seminar.

Custom Workshops

Specialized educational sessions are also available. A color seminar can be custom designed for any industry (such as technology, healthcare, interior design), or any specialized area. We recently presented a "Color Academy" for the Xerox sales teams in Austria and Switzerland.

A typical color seminar can be scheduled for half a day, a full day or two sessions on two different days. Workshops lasting a week or longer can be scheduled to meet your requirements.

Another Option

If an online seminar is a better option, find out more about courses from Colorcom pro Jill Morton at Color Matters E-Courses. Group discounts are available.

Online Courses from Colorcom pro Jill Morton
Learn the language of color at your own pace.

Stay in touch with the latest news about color.