Demographic Research about Color

Global Statistics about Color

color chips

Mustard yellow, hot pink, or orange? Is one of these your least favorite color? Statistics show that these are the top 3 least likable colors of adults in North America in recent years. On the other hand, people in other geographic regions may see it differently. For that matter, your personal preferences may differ from others.

Your target audience, the consumer has specific reactions to colors. It all depends on age, gender, and nationality. And that’s where statistical data makes it easy to choose the most successful colors for a product or any design.

Colorcom's "Global Color Database" consists of input from over 200,000 people worldwide. The demographic information is based on nationality, gender, and age with respect to color associations and color preferences. As such, it has become the first database of its kind.

Demographic data is available for a fee based on the data you request. This can be based on either of the following:

1. Symbolism / Meanings of Colors
Information about the best colors for the message you want to communicate, such as "dependable"

For example, if you want to know which colors are associated with "dependable" by males in North America, we search the database and provide you with the answers. (Note: Other demographic information can be added to the search parameters- for example, a more specific search may be done for all the colors that Canadian males, ages 25-34, associate with "powerful.")

2. A Specific Color
Information about any color, such as "red."

For example, if you want information regarding how females in the United States perceive "red", we can provide the answers. (To date, we have input from over 15,000 American women.) We can compile statistics on as many colors as you require.

We also offer additional research and analytical documentation as requested for any project.

Here's a list of the parameters:

Gender: Male or Female

Age Groups

Any age group you request
We can provide age groupings of data such as 12-17, 18-24, 25-34, 35-44, 45-54, 55-64, 65-74, or any age grouping for your purposes.

Color Symbolism:

Favorite Color, Least Favorite Color, Happy, Pure, Good Luck, Good-Tasting, Dignity, High Technology, Sexiness, Mourning, Expensive, Inexpensive, Powerful, Dependable, High Quality, Nausea, Deity, Bad Luck,

Specific Colors:
Any basic color, such as blue, dark blue, light blue

Country or Geographic Region

Country - Any country in the world

Geographic Regions:

North America
Latin America and the Caribbean
Western Europe
Eastern Europe
Asia / Asian Pacific Rim
Oceania / Southwestern Pacific
Middle East